These are my favorite business books, and really have formed many of my viewpoints on business, marketing, and entrepreneurship.

1. [The Art Of War, by Sun Tzu][1]
Know your enemy(competition), be as close to their heartbeat as possible.

2. [Crush It, How to cash in on your Passion, by Gary Veynurchuck][2]
I know it just came out, but it's a great book, and definitely worth it's weight in gold.  Has many new social methods in building a personal brand.

3. [Purple Cow, Tranform your Business by being Remarkable by Seth Godin][3]
Seth is awesome, and his blog and books are a must read. Realize that your only as good as your product/service, and if it's not remarkable, then you will not succeed.

4. [Predictably Irrational, By Dan Ariely][4]
A must read for anyone selling a product/service and needing to figure out price points. When it comes to decision making, in general, people are easily manipulated, while the people maintain that they are always making the wiser decisions.  

5. [How to win friends and influence People, by Dale Carnegie][5]
An oldie, but a goodie.  You'll be amazed at how easy it is to have people/clients on your side by just listening, genuinely caring, and being human.

6. [Built to Last, by Jim Collins][6]
Business visionary Jim Collins has really passionate ideas about leadership in the enterprise.

7. [The Entrepreneur's Guide to Business Law][7]  Just because I haven't finished this book doesn't mean it's not valuable.  It serves as a fantastic laymen legal resource I pickup constantly.

8. [Bootstraping your Business, Start and Grow a Successful Company with Almost No Money ][8] If you've followed my posts, I'm a fan of shoestring budgets, and this is huge reason why.  Founder of RightNow, an entrepreneur built a world class business from Montana with virtually no money.  

There, that should keep you busy!  Good luck.

  [1]: http://www.amazon.com/gp/product/1934255122?ie=UTF8&tag=whenbusi-20&linkCode=as2&camp=1789&creative=390957&creativeASIN=1934255122
  [2]: http://www.amazon.com/gp/product/0061914177?ie=UTF8&tag=whenbusi-20&linkCode=as2&camp=1789&creative=390957&creativeASIN=0061914177
  [3]: http://www.amazon.com/gp/product/1591843170?ie=UTF8&tag=whenbusi-20&linkCode=as2&camp=1789&creative=390957&creativeASIN=1591843170
  [4]: http://www.amazon.com/gp/product/0061854549?ie=UTF8&tag=whenbusi-20&linkCode=as2&camp=1789&creative=390957&creativeASIN=0061854549
  [5]: http://www.amazon.com/gp/product/0671027034?ie=UTF8&tag=whenbusi-20&linkCode=as2&camp=1789&creative=390957&creativeASIN=0671027034
  [6]: http://www.amazon.com/gp/product/0060566108?ie=UTF8&tag=whenbusi-20&linkCode=as2&camp=1789&creative=390957&creativeASIN=0060566108
  [7]: http://www.amazon.com/gp/product/0324204930?ie=UTF8&tag=whenbusi-20&linkCode=as2&camp=1789&creative=390957&creativeASIN=0324204930
  [8]: http://www.amazon.com/gp/product/1419669559?ie=UTF8&tag=whenbusi-20&linkCode=as2&camp=1789&creative=390957&creativeASIN=1419669559