These are my favorite business books, and really have formed many of my viewpoints on business, marketing, and entrepreneurship.
The Art Of War, by Sun Tzu
Know your enemy(competition), be as close to their heartbeat as possible. This is technically not a business book, but if you ever want to succeed in any competition, be it life, war, or in business, this is the book to turn to.
Crush It, How to cash in on your Passion, by Gary Veynurchuck
I know it just came out, but it's a great book, and definitely worth it's weight in gold. Gary Vey*ner*chuck, of winelibrarytv.com fame, likens this new period of internet as the Printing Press incarnate, and that it will have a huge shift on global business that we are barely beginning to see come to fruition. He argues that anyone can use their passion monetize it in today's internet with a limited budget. The book has many new social methods in building a personal brand.
Purple Cow, Tranform your Business by being Remarkable by Seth Godin
Seth is awesome, and his blog and books are a must read. Realize that your only as good as your product/service, and if it's not remarkable, then you will not succeed. You can find some of his talks online as well, his TED talk was great, and so was the one at Google.
Predictably Irrational, By Dan Ariely
A must read for anyone selling a product/service and needing to figure out price points. When it comes to decision making, in general, people are easily manipulated, while the people maintain that they are always making the wiser decisions.
Built to Last, by Jim Collins
Business visionary Jim Collins has really passionate ideas about leadership in the enterprise.
The Entrepreneur's Guide to Business Law Just because I haven't finished this book doesn't mean it's not valuable. It serves as a fantastic laymen legal resource I pickup constantly.
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